Privacy Policy

Last updated: September 08, 2022

Llama Digital Ltd (“us”, “we”, or “our”) operates the PedalAid mobile application (the “Service”) and website. The app was previously called Bicycle Island.

This page informs you of our policies regarding the collection, use and disclosure of Personal Information when you use our Service.

We will not use or share your information with anyone except as described in this Privacy Policy.

By using the Service, you agree to the collection and use of information in accordance with this policy. Unless otherwise defined in this Privacy Policy, terms used in this Privacy Policy have the same meanings as in our Terms and Conditions.

Information Collection

While using our Service, you can optionally register in order to access additional app features. In doing so we ask you to provide us with certain personally identifiable information that can be used to contact or identify you. Personal information is limited to: your email address, a username, postcode, date of birth (optional), gender, town and country. We may use your email address to contact you about the PedalAid app.

The PedalAid app does use third party services that may collect information used to identify you.

Link to privacy policy of third party service providers used by the app:

How we use your Personal Data

We will use your personal data for the following actions:

  • We may publish information about the number of journeys you make and the distance you have travelled. Only the name you entered during registration could identify you to other users.
  • Send you information about the Service by email. You can unsubscribe from these emails at any point.
  • Use your journey information to produce aggregated reports. These would not identify any individual user.
  • Publish information about the aggregated usage of the app and website.
  • Enter you into the regular (monthly or bi-monthly) Prize Draws if you have logged sufficient distance along the PedalAid cycle routes. We would publish your app username if you are selected as a winner.
  • Improve the Service based on your feedback.

Log Data

We want to inform you that whenever you use the PedalAid app, in a case of an error in the app we collect data and information (through third party products) on your phone called Log Data. This Log Data may include information such as your device Internet Protocol (“IP”) address, device name, operating system version, the configuration of the app when utilising our Service, the time and date of your use of the Service, and other statistics.

In addition, we may use third party services such as Google Analytics that collect, monitor and analyze this type of information in order to increase our Service’s functionality. These third party service providers have their own privacy policies addressing how they use such information.

Location Information

A core feature of the PedalAid app is that it logs the distance you cycle along the defined PedalAid route. Distance travelled contributes to the ‘charity challenge’ total and is used to display the app leaderboards. In order to do this we take intermittent location readings. The frequency of these readings increases when you are on the cycle route or close to it. Location readings are posted to our servers where we anlyse them to extract journeys made along the route.

You can control whether location readings are made automatically or manually from the app dashboard. If ‘Automatic journey tracking’ is disabled you will see a ‘Start / Stop’ button that determines when location readings start and stop.

You can also enable or disable location services when you use our Service at any time, through your device settings.

The Isle of Wight Council will have access to aggregated location information. No data provided to the Isle of Wight Council will be personally identifiable.


Cookies are files with small amount of data, which may include an anonymous unique identifier. Cookies are sent to your browser from a web site and stored on your computer’s hard drive.

We use “cookies” on the PedalAid website to collect information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.

Service Providers

We may employ third-party companies and individuals due to the following reasons:

  • To facilitate our Service;
  • To provide the Service on our behalf;
  • To perform Service-related services; or
  • To assist us in analysing how our Service is used.

We want to inform users of this Service that these third parties have access to your
Personal Information. The reason is to perform the tasks assigned to them on our behalf. However, they are obligated not to disclose or use the information for any other purpose.


The security of your Personal Information is important to us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security. As such we make no warranties as to the level of security afforded to your data, except that we will always act in accordance with the relevant UK and EU legislation.

Legal Basis for Processing Personal Data Under General Data Protection Regulation (GDPR)

If you are from the European Economic Area (EEA), the basis for collecting and using the personal information described in this Privacy Policy depends on the Personal Data we collect and the specific context in which we collect it.

Llama Digital Ltd may process your Personal Data because:

  • You have given us permission to do so.
  • The processing is in our legitimate interests and it is not overridden by your rights;
  • To comply with the law.

Controlling your Personal Data

You are in control of your personal data; at any time you can exercise the following rights:

  • To view your data
  • To change your data
  • To be forgotten – removal of all your personal data
  • To data portability – transfer your personal data elsewhere
  • To be informed, e.g. through this privacy statement

Please contact our Data Protection Officer at to exercise any of the above rights. We will strive to meet your request within 30 working days.

Transfer of Data

Your information, including Personal Data, may be transferred to – and maintained on – computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from your jurisdiction.

If you are located outside United Kingdom and choose to provide information to us, please note that we transfer the data, including Personal Data, to the United Kingdom and process it there.

Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Data will take place to an organisation or a country unless there are adequate controls in place including the security of your data and other personal information.

Links To Other Sites

Our Service may contain links to other sites that are not operated by us. If you click on a third party link, you will be directed to that third party’s site. We strongly advise you to review the Privacy Policy of every site you visit.

We have no control over, and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Changes To This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

If we make any material changes to this Privacy Policy, we will notify you either through the email address you have provided us, or by placing a prominent notice on our website.


This Policy shall be governed and construed in accordance with the laws of England and Wales, without regard to its conflict of law provisions.

Contact Us

If you have any questions about this Privacy Policy, please contact us at or ring 0114 307 2340. Alternatively you can write to us at:

Llama Digital Ltd, Cooper Buildings, Arundel Street, Sheffield S1 2NS